RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.
For the fifth year, Forbes has valued the top brands in the world. Five CG brands made it onto the top 25 of "The Worlds Most Valuable Brands 2015" list.
Kraft Heinz Co. said it is cutting 2,500 jobs in North America, which accounts for about 5 percent of its global workforce, located in the U.S. and Canada.
Mondelez International, maker of OREO cookies and belVita breakfast biscuits, announces a sponsorship deal to become an Official Promotional Partner of the US Open.
Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.
Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.
