CPG

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.

A confluence of forces has come together to fundamentally redefine the way CP companies must conduct business.

Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.

A look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short

This beautifully designed and decorated four-sided corrugated pallet unit from McKee Foods’ Little Debbie stocked enough Christmas-themed cakes to make every shopper’s mouth water in anticipation.

This attractive, four-sided corrugated pallet unit brought together major battery brands – Berkshire Hathaway’s Duracell, Energizer Holdings’ Energizer and Spectrum Brand’s Rayovac – during the holiday season.

Using the upgraded solution, P&G hopes to accelerate and improve its packaging and product design, along with its requirements and program management.