CPG

CPGs’ Shared Vision for AI and How To Get There
It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?
Unifying Creative and Marketing Operations: A Roadmap for CPG Growth
No risk, no reward. When it comes to generative AI, much of the industry is enveloped in experimentation; however, operationalizing a methodology around this experimentation is what can help CPGs stand apart by delivering the value that comes with scalability.
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Mars Names CPG Veteran David Jacobs Marketing VP, North America

Mars Inc. has appointed CPG industry veteran David Jacobs as vice president of marketing, food & nutrition, North America. He reports to Dave Dusangh, regional president of food & nutrition North America.
PepsiCo’s Pepviz Reveals Consumer Shifts: Omnichannel Growth and Food & Beverage Resilience

PepsiCo’s Pepviz data science practice reported that the power of the omnichannel shopper continues to grow. Get the details.
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AI Powered Innovation: Revolutionizing the CPG Industry

In this webinar, delve into the transformative power of AI across the CPG value chain.
Kellanova’s Loretta Franks Joins Analytics Unite to Talk Aligning Leadership With Data-Driven Decision-Making

Loretta Franks, VP, chief data and analytics officer for Kellanova, is taking to the Analytics Unite stage to share her insights on leading data-driven transformations to empower organizations for strategic decision-making.
CPGs Can Harness AI to Attain and Keep Consumer Loyalty: Study

Brand loyalty is far from a given, particularly in today’s hyper-competitive marketplace. In fact, more than half (57%) of shoppers don’t feel committed to the consumer product brands they buy regularly, according to a recent SAP survey.
Colgate-Palmolive CMO Diana Haussling Takes Helm of Hello Products

Colgate-Palmolive personal-care brand Hello Products has hired a new CEO.
Henkel Divests Retailer Brands Business

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.
PepsiCo, Hershey, Mondelez Say Mindful Snacking on Trend as Consumers Prioritize Health & Wellness

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.

CPGs’ Shared Vision for AI and How To Get There

Unifying Creative and Marketing Operations: A Roadmap for CPG Growth

Mars Names CPG Veteran David Jacobs Marketing VP, North America

PepsiCo’s Pepviz Reveals Consumer Shifts: Omnichannel Growth and Food & Beverage Resilience

AI Powered Innovation: Revolutionizing the CPG Industry

Kellanova’s Loretta Franks Joins Analytics Unite to Talk Aligning Leadership With Data-Driven Decision-Making

CPGs Can Harness AI to Attain and Keep Consumer Loyalty: Study

Colgate-Palmolive CMO Diana Haussling Takes Helm of Hello Products

Henkel Divests Retailer Brands Business

PepsiCo, Hershey, Mondelez Say Mindful Snacking on Trend as Consumers Prioritize Health & Wellness