Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.
Analytics provider Nielsen has launched a new suite of tools that uses gaming technologies to help consumer goods companies transform their in-store operations.
Whether its startups stealing share or consumers flocking to new purchase channels, the CG industry is facing more competition than ever before, making it the right time to re-examine your data strategy.
By having the ability to forecast promotion potential and analyze the impact of price, you can position yourself to be a partner that provides even more value.
The new lead brings e-commerce, omnichannel innovation and retail digitization experience to the role, letting the interim CEO shift back to global chief commercial officer of the CPG giant.
