This is the latest step in Henkel’s strategy to build a single multi-category platform that combines its consumer brands and businesses, featuring brands such as Persil and Schwarzkopf.
Colgate-Palmolive is implementing a global productivity program to streamline operations and its supply chain, expecting to execute the majority of it this year.
CG brands access the new solutions through the Instacart Ads self-service portal, Ads Manager, which provides anonymized and retailer-agnostic data insights.