CPG

Keurig Dr Pepper named Ozan Dokmecioglu as its new CEO, succeeding Bob Gamgort.

Here are four ways CPG brands can enhance their online strategies to stay competitive.

Spiceology’s main goal was to find a solution that would get in front of its target audience, without having to rely on third-party cookies. Here's what they did.

Coca-Cola is marrying nostalgia with gaming for its next product innovation — with a little augmented reality thrown in for good measure.

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Conor Keane, president and CEO of Spring Global, shares best practices for implementing AI within the consumer goods space, and how the technology can help drive business and streamline processes.

PepsiCo has extended its Pep+ initiative to help its business and supply chain partners increase access to renewable electricity.  

CPG manufacturers come in all shapes and sizes, but ultimately have the same goal – growth. Though TPM digitisation has demonstrated its effectiveness in helping optimise trade spend, many CPGs are hesitant to introduce new systems.