Manufacturing

Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.

Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.

A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.

The consumer goods industry in North America has seen a significant transition to global expansion, including the emerging markets playing field. Here, we have tapped into the extensive knowledge banks of industry leaders to help us focus on the best practices needed for expansion in the most sustainable manner.

Even as leaders such as P&G and Amazon (inRetail) further embed analytics into the very fiber of the enterprise, consumergoods companies in general have yetto consistently connect strategy andorganization design with investments in analytical tools. The result is aninsight-rich, outcome-poor industry that struggles todemonstrate ROI onanalytics investments.

Mondelez International is investing more than $130 million in its North American biscuits business to modernize its manufacturing assets and processes and create a global integrated supply chain. This investment will fund the installation of four state-of-the-art manufacturing lines at the company's Americas production facility in Salinas, Mexico, to be completed by mid-2016.

The Census Bureau publishes annual figures on each state's international trade. For a map look at the biggest trade partners by dollar value of goods imported and exported for each state in 2014 read on.

Approximately 1,300 employees are covered under this new contract, which will allow the company to further invest in innovation and brand growth.