Manufacturing

The Loyalty Report is the leading report on consumer loyalty insights, attitudes & behaviors. Explore 200+ program rankings to discover 2015s loyalty leaders & laggards.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.

A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.

Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.

A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.

Themed around strategies that begin and end with the consumer, the 2015 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.

Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.