For the fifth year, Forbes has valued the top brands in the world. Five CG brands made it onto the top 25 of "The Worlds Most Valuable Brands 2015" list.
Kraft Heinz Co. said it is cutting 2,500 jobs in North America, which accounts for about 5 percent of its global workforce, located in the U.S. and Canada.
The Loyalty Report is the leading report on consumer loyalty insights, attitudes & behaviors. Explore 200+ program rankings to discover 2015s loyalty leaders & laggards.
Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.
Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.