Manufacturing

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.

Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.

Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.

A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.

A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.

The consumer goods industry in North America has seen a significant transition to global expansion, including the emerging markets playing field. Here, we have tapped into the extensive knowledge banks of industry leaders to help us focus on the best practices needed for expansion in the most sustainable manner.

Even as leaders such as P&G and Amazon (inRetail) further embed analytics into the very fiber of the enterprise, consumergoods companies in general have yetto consistently connect strategy andorganization design with investments in analytical tools. The result is aninsight-rich, outcome-poor industry that struggles todemonstrate ROI onanalytics investments.