Mars will acquire Grupo Turin, a manufacturer of high-quality chocolates in Mexico since 1928. Find out what the two companies have in common and what this means for Mars.
The report tracks momentum against more than 30 nutrition, health and wellness, sustainability and social impact commitments, and highlights more than 1,000 product reformulations.
The age of the Internet of Things presents opportunities and challenges across industries. Companies are embedding digital sensors in their products, while retailers are experimenting with digital transformation.
Keurig Green Mountain has launched Keurig KOLD, offering consumers a way to create fresh-made cold beverages at home. Find out howThe Coca-Cola Company and Dr Pepper Snapple Group are involved.
In this case study, CGT takes a deeper look at how pasta and sauce maker Barilla is offering consumers the ability to see the full lifecycle of the ingredients in a limited-edition pasta and sauce, available at Expo Milano 2015.
Learn how Kellogg's measures the performance of its U.S. field sales team to optimize retail execution and achieve the "Perfect Store" with Flowfinity enterprise mobile apps.
TPO requires a flexible approach and inclusion of Sales. Trade promotion includes: post event analysis, trade promotion optimization, and market mix optimization, which is most crucial.
Need to create a digital transformation roadmap? Here, businesses can gain valuable insights that can aid them in creating their digital strategies by learning where the real activity is happening in digital today, the common challenges companies face and how to avoid them. Learn how to frame the conversation around this critical area of investment.
