Manufacturing

The need to evaluate market scenarios and drive supply chain decisions based on a clear understanding of what will drive profit and then align that to brand, category and target consumer profile strategies has never been more important.

Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.

A comparison chart of solution providers to the consumer goods industry in 2011. Plus, industry experts address market trends and challenges, like demand planning, downstream data and S&OP.

Newell Rubbermaids Sales and Operations Planning (S&OP) process has been the subject of an intensive improvement effort over the past two years. In fact, an S&OP initiative launched in 2008, generated 30 percent more cash for a total of $603 million in 2009.

VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.

In the first three months, Kimberly-Clark has already realized $10 million in additional revenue by avoiding out-of-stock scenarios.

With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.

M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.