Manufacturing

The need to evaluate market scenarios and drive supply chain decisions based on a clear understanding of what will drive profit and then align that to brand, category and target consumer profile strategies has never been more important.

Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.

Newell Rubbermaids Sales and Operations Planning (S&OP) process has been the subject of an intensive improvement effort over the past two years. In fact, an S&OP initiative launched in 2008, generated 30 percent more cash for a total of $603 million in 2009.

Unilever is always on task to decrease costs and maintain profits. The adoption of demand sensing and inventory optimization solutions in North America is now catching on in other markets to improve forecasts company-wide.

The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern".

VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.

In the first three months, Kimberly-Clark has already realized $10 million in additional revenue by avoiding out-of-stock scenarios.

With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.