The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.
In the United States, the compaction of carton powder laundry detergents could save up to 2.9 billion liters of water, 4 million GJs of energy and 225,000 metric tons of CO2 equivalents each year.
The new CEO brings a 25-year track record of building global consumer and internet businesses in both traditional retail and direct-to-consumer environments.
The home pregnancy test brand joins a family of over-the-counter and personal care products that include brands such as Sucrets, Nix, Bonine and Gentle Naturals.