200 executives from the world's leading retailers, manufacturers, academics, third-party providers and industry organizations gathered to define the strategic objectives on which the industry should focus its energies. Top objectives emerged, including optimizing a shared supply chain.
The EVP of Global Consumer Insights is a newly created position to help both Walmart and Sam's Club understand broad consumer trends, create advanced analytical tools and more.
An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.
The acquisition of Ole Henriksen is aligned with LVMH strategies, which include identifying brands with strong, long-term potential and helping them to capitalize on it.
When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.
