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Manufacturing

  • Sunsweet Growers Acquires Function Drinks

    In conjunction with the transaction, Sunsweet formed a wholly-owned subsidiary named Disruptive Beverages Inc to help drive the growth of developing beverage companies with strong products and ideas.
  • Sara Lee Sells Business to Ralcorp for $545M

    The sale of its North American Refrigerated Dough business is expected to better enable Sara Lee to focus on its branded meats and frozen desserts products and establish a platform for a strong and independent future.
  • Three Examples of Shelf-Connected Supply Chains

    Driven to serve customers in the best way at the lowest cost, leading retailers and consumer products manufacturers are embracing collaborative planning at the shelf. Thought-leaders from JDA Software Group and Capgemini reveal how they are helping trading partners, Sony Electronics, Frito-Lay and ScottsMiracle-Gro, to do just this.
  • Specialized Creates Brand Enthusiasts

    Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.
  • Canon Influences Shoppers with Mobility

    Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.
  • Kraft Foods Fosters Digital Innovation

    It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
  • PepsiCo Responds to Spontaneous Consumer Chatter

    Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more.
  • 2011 Social Media Solutions Guide

    Does the barrage of solutions that claim to help your company navigate the social media channel confuse you? Here are 10 vendors to consider for your social media platform, monitoring and engagement needs
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