A new contest giving new products an opportunity to win virtual shelf space on Walmart.com has exceeded the retailer's wildest expectations. Consumer enthusiasm proves that @WalmartLabs, Walmart's hub for innovation at the intersection of social, mobile and retail, is on track to lead the next generation of e-commerce.
As CEO, Rayburn will oversee the companys reorganization under Chapter 11 as well as overall corporate strategy and ongoing negotiations with the companys unions.
A former PepsiCo executive rejoins the company as Chief Executive Officer, PepsiCo Americas Foods. Meanwhile, current PepsiCo Americas Foods CEO John Compton has been named to a new position.
Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy.
