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Manufacturing

  • Unilever Invests in Internet Marketing

    Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.

  • SC Johnson Introduces Low-Waste Cleaners

    The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.

  • Direct to Consumer Continues to Rise

    A new survey reveals that the use of social and mobile channels are increasingly helping consumer goods companies become more comfortable with the direct-to-consumer selling model. In fact, the number of companies selling products directly to consumers isexpected to increase from 24 percent to 41 percent over the next 12 months.

  • P&G to Cut Non-Manufacturing Jobs

    In total, P&G aims to trim $10 billion of costs, including $1 billion in marketing costs and $3 billion in overhead costs.

  • Columbia Sportswear Expands Global E-Commerce

    PFSweb was selected to provide multiple direct-to-consumer services for the Columbia and Sorel sites.

  • New Products: Here We Come!

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue

  • Johnson & Johnson Names New CEO

    The candidate succeeds Bill Weldon, who has served as Chairman and CEO of J&J since 2002.

  • Brown-Forman Puts Innovation in a Bottle

    Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.
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