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Manufacturing

  • Pepsi Launches First Global Campaign, Maximizes Digital Platforms

    Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives.

  • Wipro to Acquire Promax Applications Group

    The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

  • Economist Research Reveals Direct-to-Consumer Trends

    Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.

  • Infor Integrates PLM and Lawson M3 ERP Enterprise

    The integrated applications are expected to provide a more complete solution that supports the business cycle from concept generation and product development and more.

  • Kellogg Deploys Demand Sensing Solution

    The solution from Terra Technology is expected to help Kellogg respond faster to shifts in product demand and better serve the needs of its customers and consumers.

  • ACCO Continues Merger Plans with MeadWestvaco

    ACCO Brands shareholders overwhelmingly approved a proposal to issue the ACCO Brands common stock necessary to complete the merger of MeadWestvaco Corporation's Consumer & Office Products business.

  • J. M. Smucker Announces New Vice President

    The candidate has been with the company 17 years and has helped implement the companys successful growth strategy in Canada.

  • Who Has the Best Brand Health in the Beverage Market?

    Green Mountain stands tall alongside Coke, Gatorade, Lipton, SoBe, vitaminwater and Poland Spring in a survey of more than 38,500 consumers on key measures of brand health. Plus, find out why Goya Coco Water, Tropicana, Juicy Juice, Michelob Ultra, Yuengling, Glenlivet and Skyy are also considered America's favorite drinks.
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