Manufacturing

Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.

CGT connects you with nine standout small to mid-sized consumer goods companies that are hitting it off big with consumers. Some names you'll recognize, other you won't. Find out what they've been up to over the last year and what's they've got in store for the future.

The Great Recession is finally over! That statement may not ring true for most Americans, but it does for chief executives from the 500 biggest U.S. companies. McKesson's CEO took the No. 1 spot, but consumer goods executives, like Kraft's Irene Rosenfeld and VF's Eric Wiseman, didn't fall far behind on Forbes annual list.

The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.

The abundance of data in our industry has made analytics capabilities critical to ongoing success. Yet, are CG companies focusing on developing analytical capabilities in the areas that could have the biggest impact on business?

The new CIO will lead The Hershey Companys Global Information Services Department, including developing global technology strategies that support the companys growth in key emerging markets around the world.

Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.