Manufacturing

15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.

An insiders tips for overcoming obstacles and gaining access to the rich, detailed store-level retailer data for demand signal repositories (DSR) that powers a responsive, profit-enhancing CG demand chain.

Starting March 26, 2012 cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, the first to deliver real cola taste with 60 percent less sugar than Pepsi-Cola.

Download the white paper, How Food & Beverage Companies Gain Competitive Advantage: The importance of implementing a least-cost formulation strategy, and find out what makes least-cost formulation an ideal way for Food & Beverage companies to overcome their major business challenges.

Grocery freezers will soon get a triple boost of probiotic power with a trio of new good-for-you cultured frozen dairy treats from Lifeway Foods, Inc.

Key functionality in the new system from HighJump, includes order management, inventory management, route settlement, pricing, promotions and more.

Among optimistic and pessimistic shoppers alike, all indications point to continued frugality and conservatism in 2012. From new product development and technology to store layouts and consumer shopping patterns, here are a few trends that CPG marketers need to actively respond to with products and strategies in 2012.