With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.
Manufacturers accumulate lots of data from their supply chains. Were not suggesting that they need to use all this data right away; but many are using very little of it to improve their forecasts. By taking some small first steps with their data, manufacturers can make some giant leaps in their forecasting.
The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.
This paper is the second in a series focused on the unique challenges CG firms face in achieving sustainable business growth. It focuses on one of the critical front end of innovation, examining the challenges and solutions needed to turn great ideas into great consumer products.
