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Manufacturing

  • LeapFrog Appoints Chief Marketing Officer

    In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.

  • Consumers Identify Social Media Pitfalls for Brands

    A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.
  • Walmart, P&G Drive QR Code Campaign in NYC

    A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.
  • P&G Inks Enterprise Services Deal

    HP services and technology are being implemented to help Procter & Gamblekeep products moving on time, from production to shoppers carts in the retail store.

  • Sara Lee Names Innovation Leader for Hillshire Brands Company

    Most recently, the spin off's Chief Innovation Officer served as global vice president, marketing, writing and creative expression GBU at Newell Rubbermaid, Inc.
  • Vans Targets $1B Growth, Announces New Product Lines

    VF Corporation's largest action sports brand details global strategy to achieve $2.2 billion in revenues by 2016.
  • ConAgra Shares Roadmap To Operational Excellence

    ConAgras Senior Director of Continuous Improvement candidly reveals details behind the strategy and deployment of a large-scale Overall Equipment Effectiveness (OEE) roll out. Today, OEE serves the company as a central business performance metric to help evaluate opportunities in sourcing, supply planning optimization and distribution network improvements as well as in capital equipment and product innovation initiatives.
  • Walmart, Unilever Execs Join GS1 US Board

    Cameron Geiger of Wal-Mart Stores, Inc., and Kees Kruythoff of Unilever North America have been appointed to the GS1 US Board of Governors.

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