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Manufacturing

  • Drivers of Value

    Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.
  • Lifeway Pilots Kiosks

    The Chicago-based company is evaluating the concept with an eye toward possible expansion.
  • Dove Markets Real Women

    For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.
  • Patagonia Inks Customer Marketing Database Deal

    The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.
  • TPM: The Evolution Continues

    The evolution continues. For the third year in a row, CGT and TradeInsight surveyed the consumer goods industry about this critical area to identify year over year trends.
  • Pepsi and Twitter Announce Global Partnership

    By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.
  • Coca-Cola QR Codes Drive Consumer Engagement

    Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.
  • Kraft Shareholders Approve Mondelez as New Name

    It's official: Mondelez will serve as an umbrella for the company's many iconic product brands, including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident.
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