With the need to offer a greater number of beverage choices from a fountain dispenser, Coca-Cola was presented with the challenge to reinvent the fountain business.
Nestl is transforming how corporations view sustainability by expanding the scope of how it ascertains environmental impact. While many corporations focus on packaging, Nestl is analyzing all stages of the product lifespan and including all industry partners in the analysis.
It's no secret that trade spend is one of the biggest expenses for CG manufacturers, with over half of the industry spending between 10 percent and 20 percent of gross sales on promotions.
