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Manufacturing

  • Reckitt Benckiser Trumps Bayer Bid for Schiff

    The move may incite a bidding war with Bayer, which offered approximately $1.2 billion in October to acquire the leading provider of branded vitamins, nutrition supplements and nutrition bars in the United States and elsewhere.

  • Hanesbrands Drives Retail Excellence

    Hanesbrands Inc. is getting a much deeper sense of consumer demand. After selecting a demand sensing solution, this everyday apparel maker is helping to transform itself from a push-based to a pull-based consumer brand.

  • The Company You Keep

    Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success.

  • The Big Three

    Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?

  • Kellogg Takes Control of Product Data

    Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally.

  • GMCR's Path to Disruptive Innovation

    The Keurig single cup coffee brewing system was not an overnight success. Little research predicted that it would be a consumer success. But, this disruptive innovation proved to be the exception to the rule. Why? The answer lies in the entrepreneurial, risk-oriented innovation philosophies of the company behind the brand.

  • Energizer Executes a TPM Re-Fresh

    When Energizer Personal Care acquired Playtex, it adopted a TPM system to standardize processes. But the task of harmonizing brands while implementing the application came with user adoption issues.

  • Sales Force Effectiveness

    CG companies are striving to grow by penetrating new markets and expanding assortments to existing retailers. To achieve this goal, many sales organizations are focused on improving store execution by transforming existing processes and leveraging new technologies.
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