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Manufacturing

  • Barilla Selects Microsoft Cloud Platform for Productivity

    With more than 13,000 employees around the world, a need arose for the company to profoundly evolve the way Barilla people communicate, collaborate and interact.

  • Amazon Marketplace Named Largest Counterfeit Outlet

    In advance of the biggest online shopping day of the year, the Consumer Fraud Center issued its annual Cyber Monday Shopping Alert to warn consumers of the growing use by cyber criminals of legitimate web sites such as Amazon Marketplace to sell illegal or counterfeit goods.

  • Nestl Waters N.A. Appoints New President and CEO

    Current Nestl Waters North America Inc. President and Chief Executive Officer, Kim Jeffery, plans to step down after 20 years, and 34 years with the company, to assume a non-executive Chairman position.

  • Hostess Closes for Good, Liquidates Assets

    Hostess Brands, Inc. has been forced by a Bakers Union strike to shut down all operations and sell all company assets. But with high brand recognition, it's expected that other companies may be interested in keeping products, like Twinkies and Ding Dongs, alive.

  • Kimberly-Clark Sets Digital Marketing Program Record

    A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.

  • Reckitt Benckiser Trumps Bayer Bid for Schiff

    The move may incite a bidding war with Bayer, which offered approximately $1.2 billion in October to acquire the leading provider of branded vitamins, nutrition supplements and nutrition bars in the United States and elsewhere.

  • Avon Appoints Chief Marketing Officer

    The former P&G executive will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avon research & development, new product development and packaging, and the Liz Earle business.

  • The Big Three

    Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?
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