Manufacturing

2,500 consumers provide insights on shopper preferences. Learn how the retailing paradigm shifted from serving many customers to serving each individual shopper.

Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.

With the help of The Biggest Loser Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indianas headquarters in Englewood, N.J. on May 31, 2013.

Lawrence Kurzius will also have the responsibility for several of the company's corporate functions, including IT, Supply Chain, R&D and Quality Assurance.

The appointment comes at a time when PepsiCo's underperforming beverage unit has been under scrutiny, with Wall Street chattering about the possibility of a spinoff of the unit to focus on its faster-growing snacks.

Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.

A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf.

Smart software solutions, enabled by advances in mobile technology, are revolutionizing field execution for CPG companies. Brands are capitalizing on the benefits of instant field intelligence to be more strategic and dominant at the shelf.