Manufacturing

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

Outsourcing is one of the most misunderstood investments that the competitive consumer goods company wrestles with. When it first became popular, it was generally a defensive tactic meant to reduce costs. Today, however, it has morphed into a strategic business driver.

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.

Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances.

For independent Anheuser-Busch InBev (ABI) distributors, this certification demonstrates that HighJump RCOD has met the highest requirements from ABI in terms of security, functionality and ability.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.

Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards.

The new CIO is a seasoned veteran of the information technology business, joining Nike most recently from Barclays Bank and Wells Fargo.