Manufacturing

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

While General Mills is well-known around the world for its familiar products available on grocery store shelves, it's a lesser known fact that one of its key businesses is the Convenience & Foodservice division, which is focusing on bringing innovative new products to key growth channels.