Manufacturing

To accommodate growth, Brooks Sports Inc.'s leadership realized the need to redefine business processes and product development initiatives to deliver products to market faster.

Outsourcing is one of the most misunderstood investments that the competitive consumer goods company wrestles with. When it first became popular, it was generally a defensive tactic meant to reduce costs. Today, however, it has morphed into a strategic business driver.

An in-depth look at the changing role of category captainship in consumer goods

"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt.

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.

Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances.

For independent Anheuser-Busch InBev (ABI) distributors, this certification demonstrates that HighJump RCOD has met the highest requirements from ABI in terms of security, functionality and ability.