Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.
The brand optimized the palette based on consumer preferences and behaviors, as well as trending colors to give DIYers the best hues for their painting projects.
The acquisition valued at $860 million is expected to position TreeHouse as the private label leader in the on-trend and high growth healthy snacks sector.