Within 24 hours of identifying its one-millionth Facebook fan, mike's hard lemonade created a new logo and packaging, updated its website, Facebook and Twitter properties to reflect the new name.
When consumer packaged goods companies attempt to optimize trade spend and undertake transformation programs, they often attempt too much or too little and subsequently fail to meet their goals.
ToolBox Solutions will develop further enhancements and features to Diageos reporting solution, collaboratively developed by Diageo and ToolBox in 2013.
Campbell Soup Company will leverage transportation management services and logistics technology to achieve greater operational efficiencies, and cost savings.
Baptista's is the manufacturer of the fast-growing Snack Factory Pretzel Crisps brand and has unique capabilities consistent with the strategic plans of Snyder's-Lance.
Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.
