Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.
The company has expanded its team, products and services to meet the growing demand from CPG companies to help them drive significant incremental growth opportunities.
Pernod Ricard Asia is using IBM Big Data and Analytics technology to improve marketing intelligence and reduce reporting and query response time by more than 50 percent.