LG Realigns Sales and Marketing Divisions
Enhancing its capabilities to serve customers and to capitalize on the growing strength of its brand name, LG Electronics has consolidated its home appliance and consumer electronics businesses in the United States.
The realignment brings both major businesses together under a common umbrella and creates a new Sales Division and Marketing Division structure for LG Electronics USA. Teddy Hwang, president, LG Electronics USA, says, "This new structure will transform the way we do business by creating a single face to our retailers and by integrating our branding messages to reach consumers more effectively."
Leading the consolidated sales team is John Herrington in his new role as president, Sales, while the combined marketing organization is led by Peter Reiner, senior vice president, Marketing and Strategy. Logistics and supply chain functions for consumer electronics and appliances have been consolidated under Kevin Holian, vice president, Supply Chain.
The realignment brings both major businesses together under a common umbrella and creates a new Sales Division and Marketing Division structure for LG Electronics USA. Teddy Hwang, president, LG Electronics USA, says, "This new structure will transform the way we do business by creating a single face to our retailers and by integrating our branding messages to reach consumers more effectively."
Leading the consolidated sales team is John Herrington in his new role as president, Sales, while the combined marketing organization is led by Peter Reiner, senior vice president, Marketing and Strategy. Logistics and supply chain functions for consumer electronics and appliances have been consolidated under Kevin Holian, vice president, Supply Chain.