Kraft Appoints Chief Marketing Officer
Mary Beth West has been appointed executive vice president and chief marketing officer (CMO) of Kraft Foods Inc., effective immediately. West, a 21-year Kraft veteran, had been group vice president, Kraft Foods and president, North America Beverages, overseeing both coffee and refreshment beverage brands. In her new role, West will report to Irene Rosenfeld, Kraft chairman and CEO, and become a member of the Kraft Executive Team. As CMO, she is responsible for Consumer Insights & Strategy, Integrated Marketing Communications, Consumer Services and Sustainability. West also will oversee the Tassimo hot beverage business on a global basis.