Industry Insights

  • A Trade ROI Mindset

    With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?

  • Winning with Analytics

    In our analysis of two decades worth of financial balance sheets and income statements, Supply Chain Insights found that all industry segments are facing slowing growth, struggling with pressures on margins, battling an increase in complexity and feeling a need to speed up cycles. Analytics offer a promise to help, but traditional analytics are not sufficient.

  • Successful New Product Launch
    Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.

  • Supply Chain Outlook
    Gartner is witness to many on-going supply chain transformations within the consumer products industry. Here are some common characteristics of supply chain leaders. Plus, Steutermann reveals four important thoughts for the coming year.

  • The Big Three
    Three big areas are allowing the consumer goods manufacturer to better know their shopper and consumer. Are you on top of these trends?

  • ERP Transformation
    CPG company executives are increasingly looking for the tangible business case benefits of changing, upgrading or merging their core ERP system and related business capabilities.

  • Biomimicry
    The outlook is incredibly promising for bioinspiration over the next 15 years, as experts predict it will affect about $1 trillion of the world's total output globally.

  • The State of Facebook
    Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.

  • Drivers of Value

    Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

  • The Evolution of Sales & Marketing Planning
    Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.
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