Helen of Troy Acquires P&G Haircare Brand
Helen of Troy Limited, designer, developer and worldwide marketer of brand-name personal care and household consumer products, enters into an agreement with The Procter & Gamble Company to acquire the global Infusium 23 hair care business for an undisclosed cash purchase price.
Infusium 23 has established a trusted reputation with stylists and consumers through its transformational product performance. Shampoos, conditioners and trusted leave-in treatments from Infusium 23 feature essential pro-vitamins and treatment ingredients. Infusium 23 has become an icon for therapeutic hair care since its inception in 1924. The transaction is expected to close by March 31, 2009.
Gerald J. Rubin, chairman, chief executive officer and president for Helen of Troy, says, "We will quickly integrate Infusium 23 into our Idelle Labs division of skin and hair care products. We estimate that Infusium 23 will generate approximately $40 million in sales on an annualized basis with products that will be marketed into both retail and professional trade classes. We are excited to be adding this quality brand name to our existing worldwide distribution, and believe it will provide future value to our customers and shareholders alike."
Infusium 23 has established a trusted reputation with stylists and consumers through its transformational product performance. Shampoos, conditioners and trusted leave-in treatments from Infusium 23 feature essential pro-vitamins and treatment ingredients. Infusium 23 has become an icon for therapeutic hair care since its inception in 1924. The transaction is expected to close by March 31, 2009.
Gerald J. Rubin, chairman, chief executive officer and president for Helen of Troy, says, "We will quickly integrate Infusium 23 into our Idelle Labs division of skin and hair care products. We estimate that Infusium 23 will generate approximately $40 million in sales on an annualized basis with products that will be marketed into both retail and professional trade classes. We are excited to be adding this quality brand name to our existing worldwide distribution, and believe it will provide future value to our customers and shareholders alike."