Heineken USA Reveals New President, CEO
Heineken USA announces that Dolf van den Brink, currently commercial director and deputy general manager of Bralima, Heineken's operating company in the Democratic Republic of Congo, will become the new president and CEO of Heineken USA, effective October 1, 2009.
Commenting on the appointment, John Nicolson, Heineken's Regional president for the Americas says, "I am delighted to have someone of Dolf's vitality, leadership capability and commercial experience to lead our U.S. business. His track record of growing brands and developing people across both mature and developing markets is outstanding. During his time with Bralima, in a highly complex operating environment, the company has become one of the fastest growing businesses within the Heineken group. I believe that Dolf's leadership coupled with the strength of the existing management team, brand portfolio and distributor network will be a powerful and successful combination."
Commenting on the appointment, John Nicolson, Heineken's Regional president for the Americas says, "I am delighted to have someone of Dolf's vitality, leadership capability and commercial experience to lead our U.S. business. His track record of growing brands and developing people across both mature and developing markets is outstanding. During his time with Bralima, in a highly complex operating environment, the company has become one of the fastest growing businesses within the Heineken group. I believe that Dolf's leadership coupled with the strength of the existing management team, brand portfolio and distributor network will be a powerful and successful combination."