The Future of CPG: Growing Market Share Amid Modern Commerce Pressures
Consumer packaged goods brands are facing changes and pressures from digital-first shoppers and need to find strategic ways to satisfy the demands of both consumers and retailers for market-ready content. This webinar will equip attendees with the latest data about what’s winning on the digital shelf in the grocery and non-grocery spaces. It also will provide actionable steps that brands can take to get control of their data and activate it across their most critical sales channels to grow market share.
Attendees will learn:
- The current pressures facing CPG brands.
- Research on best-performing content pages across several key product categories.
- How leading brands are thinking about product experience management to address future changes and grow market share.
- 5 test and learn ideas to bring back to your team.