Fisher-Price Gets Rights to Thomas & Friends Toys
HIT Entertainment grants Fisher-Price Inc., a unit of Mattel Inc., the global rights for Thomas & Friends in a multiyear licensing agreement. Financial terms were not disclosed.
The agreement, which excludes Japan, incorporates Thomas & Friends vehicles, figures, play-sets, preschool toys and a range of other products. The first line of products will be available in 2010. HIT Entertainment says the line is expected to expand as existing licensees' rights expire.
The agreement, which excludes Japan, incorporates Thomas & Friends vehicles, figures, play-sets, preschool toys and a range of other products. The first line of products will be available in 2010. HIT Entertainment says the line is expected to expand as existing licensees' rights expire.