Events

We’re excited to provide highlights from all sessions at CGSM with links to some of our expanded coverage.

The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.

EuroShop will be showcasing the transition from “places-to-shop” to “places to be.” Learn more and register.

CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.

Learn how the personal care company reimagined its brand experiences in the post-pandemic market and invested in the right media and technology to propel these goals.

Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.

While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.

While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.

The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event.

An oft-used term in consumer goods sales and marketing, personalization can mean many different things to different companies. Watch to learn how these CPGs are defining personalization today.