How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies.
Kraft Foods' SVP Customer Service and Logistics Philippe Lambotte details the company's latest logistics strategy, which, live since late 2007, helps to cut costs, boost customer service and support sustainability.
A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.
The economy has changed and so have predictions for growth in this category. Find out which five providers are regarded as best-in-class among readers.
