Handling approximately 3.5 million consumer contacts annually, Unilever's contact center supports more than 90 brands in the United States, Mexico and Canada.
Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.
According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers.