With the sudden spike of e-commerce spending, brands must invest in their online presence through improvements in both technology and digital presence.
In the first of a six-month virtual education series, the Consumer Brands Association kicked off its CPG Speaks webinar series with Jeff Harmening, chairman and CEO of General Mills. Here's a recap of what he had to say.
General Mills is working with its retail partners to ensure its e-commerce business is running at full speed as it prepares for elevated demand to continue throughout the year.
DTC apparel brand Bombas is collaborating with discovery solutions provider Taboola for a campaign celebrating Pride Month while simultaneously supporting those experiencing homelessness.
Brands must remember that the key success factor isn’t media mix, but rather relevant and appropriate messaging paired with consumer needs and mindsets.
