E-commerce

A Path to E-commerce Excellence
Today's sellers need to appear in a lot of different places to maximize consumer reach throughout the buying process. While it may seem overwhelming, here are steps to accelerate your brand on the path to e-commerce excellence:
Strategic Priorities for Brand Innovation and Growth
Continuous innovation and growth are the lifeblood of the consumer goods industry. Are you keeping pace with your peers?

What Most Are Missing About Nike’s Move Into the Metaverse

The metaverse gold rush is on, and brands are scrambling to figure out what that means for them.
Ben & Jerry's, Breyers and More Sign On for Instacart’s New Ad Tech

CG brands access the new solutions through the Instacart Ads self-service portal, Ads Manager, which provides anonymized and retailer-agnostic data insights.
Vera Bradley Taps Impact Analytics to Optimize Omnichannel Decisions

Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics.
How Consumer Products Brands Can Achieve Differentiation by Shifting From ‘Direct-To’ to ‘Direct-With’ Consumer Models

As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.
New Retail Therapy Intel: Reach Consumers Suffering From COVID Fatigue

New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment.
How Nestlé Purina Drives IoT Innovation With Next-Level Personalization

Nestlé Purina Australia has tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock the benefits of subscription services, product recommendations, and personalized experiences.
CPGs Can Look to Mobile Advertising Amid Ongoing Supply Chain Disruptions

Brands must consider alternative messages to send to consumers who will not be able to find them on-shelf.
5 Retail & Consumer Products Trends to Watch in 2022

Industry insider Justin Honaman gives his annual take on the top trends to watch in the New Year.

A Path to E-commerce Excellence

Strategic Priorities for Brand Innovation and Growth

What Most Are Missing About Nike’s Move Into the Metaverse

Ben & Jerry's, Breyers and More Sign On for Instacart’s New Ad Tech

Vera Bradley Taps Impact Analytics to Optimize Omnichannel Decisions

How Consumer Products Brands Can Achieve Differentiation by Shifting From ‘Direct-To’ to ‘Direct-With’ Consumer Models

New Retail Therapy Intel: Reach Consumers Suffering From COVID Fatigue

How Nestlé Purina Drives IoT Innovation With Next-Level Personalization

CPGs Can Look to Mobile Advertising Amid Ongoing Supply Chain Disruptions

5 Retail & Consumer Products Trends to Watch in 2022