Distribution

Wholesaler-distributors and manufacturers remain underwhelmed by the effectiveness of search marketing, and they also view e-commerce as a way to promote their brand as much as a way to increase new customers and orders. This study takes a deep dive into the objectives and challenges these companies face around e-commerce today.

Who are America's most powerful people in food? Here we identify five CG individuals that are most powerfully influencing the industry. These are the individuals that make things happen, rewrite the rules, change the conversation, and shift the paradigms.

Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.

Deckers Brands has appointed David Lafitte to COO, beginning February 2, 2015. Mr. Lafitte previously served as the company's general counsel, and will replaces Zohar Ziv, who retired in January 2015.

After a thorough investigation into Arab Dairy Product Company, Arla decided not to place a final offer.

In April 2013, The Coca-Cola Company announced that it had signed Letters of Intent with five U.S. bottlers which committed to creating a stronger U.S. business model through the granting of new, expanded territories.

Swire Beverages unlocks the full potential of its Coca-Cola Supply Chain Network in China by transforming its operations to synchronize with real-time consumer demand across every channel.

One of the biggest challenges that can hamper growth of global brands in emerging markets is the complex and varied nature of its distribution set-up. Read more on how enabling collaboration and automation for distributors can turn these challenges into an advantage.