Direct to Consumer

The agreement will enable VTEX to extend its presence in the global digital commerce segment by using AWS technologies and leveraging AWS’ sales channels to build innovative, customer-centric capabilities for CPG companies.

With consumer behavior continuing to change, a bit of imagination is needed when forecasting the future of DTC in the years to come. 

Improve channel and marketing decisions with data-driven analytics

As the CBD company expanded, it was challenged by rising customer acquisition costs (CAC) and limited internal resources, so it partnered to provide a subscription offering directly to consumers.

Beam Suntory is readying a limited direct-to-consumer membership program for its Jim Beam brand.

Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data.  

The appointments bring new talent to its leadership team as the company prepares to launch its first plant-based chicken product and add new SKUs in foodservice and retail.

Whirlpool shared more insight into its global digital commerce expansion, including how it hopes to more effectively meet today’s shifting consumer behavior through direct-to-consumer sales.