VTEX has announced a multi-year agreement with Amazon Web Services, Inc. (AWS) to create a new direct-to-consumer (DTC) solution that gives large enterprises — particularly global consumer packaged goods (CPG) brands — the ability to quickly and easily launch e-commerce sites and experiences to sell directly to consumers.
The agreement will enable VTEX to extend its presence in the global digital commerce segment by using AWS technologies and leveraging AWS’ sales channels to build innovative, customer-centric capabilities for CPG companies.
The new DTC Launchpad solution, powered by VTEX on AWS, will combine AWS machine learning services, including Amazon Forecast and Amazon Personalize, and VTEX e-commerce, marketplace, and order management capabilities with logistics and distribution operations provided through Amazon’s global Multi-Channel Fulfillment (MCF) to create an end-to-end DTC solution. MCF aims to give companies access to a fulfillment network, operational expertise, and fast delivery for all orders — wherever they are placed.
In this model, CPG companies can send products they sell through various channels, including their own DTC e-commerce sites, to Amazon fulfillment centers, where Amazon will then pick, pack, and ship those products to customers with fast delivery speeds. DTC Launchpad, which is available globally, will also integrate with Amazon Pay in the 16 countries where Amazon Pay is available to facilitate payment and purchases with registration-free checkout. As part of the collaboration agreement, AWS is able to sell DTC Launchpad to customers worldwide.