Direct to Consumer

Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski
We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing.
A Path to E-commerce Excellence
Today's sellers need to appear in a lot of different places to maximize consumer reach throughout the buying process. While it may seem overwhelming, here are steps to accelerate your brand on the path to e-commerce excellence:

Spectrum Brands To Form New Company With Tristar Acquisition

Spectrum Brands will acquire the home appliances and cookware categories of Tristar Products, intending to combine them with its home and personal care segment to create a new, standalone global appliance company.
Strategic Priorities for Brand Innovation and Growth

Continuous innovation and growth are the lifeblood of the consumer goods industry. Are you keeping pace with your peers?
How Consumer Products Brands Can Achieve Differentiation by Shifting From ‘Direct-To’ to ‘Direct-With’ Consumer Models

As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.
Shopify and JD.com Partnership Will Help Expand Largest E-Commerce Market

The collaboration could open up access for retailers both small and large.
NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.
Survey: State of DTC in Consumer Goods

We want to hear about your organization and where it stands when it comes to selling DTC.
Original Influencer Tupperware’s 6-Step Social Commerce Strategy

If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.
Nike Accelerates Digital Supply Chain Investments for More Advanced Analytics

As Nike keeps its sights set on the “marketplace of the future,” the company has accelerated its digital distribution and supply chain investments.

Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski

A Path to E-commerce Excellence

Spectrum Brands To Form New Company With Tristar Acquisition

Strategic Priorities for Brand Innovation and Growth

How Consumer Products Brands Can Achieve Differentiation by Shifting From ‘Direct-To’ to ‘Direct-With’ Consumer Models

Shopify and JD.com Partnership Will Help Expand Largest E-Commerce Market

NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry

Survey: State of DTC in Consumer Goods

Original Influencer Tupperware’s 6-Step Social Commerce Strategy

Nike Accelerates Digital Supply Chain Investments for More Advanced Analytics