Digital Transformation

In this edited version of the webinar’s transcript, learn from Kevin Boyum, Yelloh’s chief strategy officer, about how to leverage data and technology transform delivery and end-consumer experiences, to keep a brand youthful and resilient.

CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.