Digital Marketing

As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels.

RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue.

The new sticker design contest finalists vie for grand-prize slots.

The new television commercials, movie sponsorships and popsecret.com, debut Dec. 17, 2009.

The world's leading snowboarding company selects Demandware to power e-commerce, community engagement and immersive brand experience.

A partnership with exposes PUMA to more than 22.5 million unique monthly visitors.

Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.

Sara Lee Deli launches a humorous social media campaign designed to connect with and help moms through typical, everyday dramas they face at home.

The outdoor products company launches its first e-commerce site, Columbia.com, to help build and drive demand.

Amazon.com, Wal-Mart, eBay.com and Best Buy are tops according to an annual list of America's favorite retail Web sites. But newcomer Craigslist.org signals that price is the name of the game for today's consumers.

The outdoor products company launches an interactive e-commerce site as part of the third piece of its previously announced direct-to-consumer strategy.