For the month of March, the U.S. celebrates the vital role of women in American history, and several consumer goods companies are joining in by showcasing women-focused initiatives across digital innovation, talent, and advocacy.
To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.
Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement.
Church & Dwight’s acquisition of the category-disruptor Hero brand is exceeding expectations, as the century-plus-old consumer goods stalwart continues a digital evolution that includes taking all employees along for the ride.
Consumers increasingly want to know that the brands they buy from are committed to advancing diversity, equity, and inclusion. Here are five ways brands like Mars are making DEI more than a marketing initiative.
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