Deckers Executes Design Process Efficiencies

As Deckers Outdoor Corporation continued to expand globally, the company found itself requiring a system that would comprehensively connect disparate data sources, leading to a more efficient product design and development environment and faster time-to-market.

 

Deckers selected PTC Windchill Product Lifecycle Management (PLM) software from PTC to integrate teams and optimize efficiency by enabling collaboration between merchandising, design, product development and sourcing early in the design process.

 

By implementing FlexPLM, PTC's Windchill-based enterprise PLM solution for the Retail and Consumer industries, the company expects to realize an important competitive differentiator in the footwear industry by being able provide increased visibility throughout the entire development initiative, beginning with initial design.

 

"Our main goal in implementing a PLM solution was to enhance efficient development and production processes," says Mark Fegley, senior vice president of supply chain, Deckers. "Having a 'single source of truth' is vital to sustaining and growing our bottom-line."